How We Started
We started with a simple mission: to bring quality and stylish lake wear products to our customers in the heartland. Our journey started when we couldn't find any new and upcoming products and considering how much we love the lake we thought this was a perfect opportunity to make a lake wear company of our own!
What Drives Us
Our mission is to create products that everyone wants to wear. We believe in sustainability, quality craftsmanship, and exceptional customer service.
Meet the People Behind the Brand
Our team is made up of passionate individuals who care deeply about what we do. Jackson Stoltenberg the owner/ founder and his girlfriend Ava Augustine and of course Knox. From designers to customer support, both of them play a vital role in bringing this vision to life.